Seltzer, PA has been in the news lately thanks to new beverage called Bud Light Seltzer. The spotlight may get a bit bigger come Super Bowl Sunday.
The hard seltzer was first delivered to Seltzer on Dec. 18 and will be rolling out to the rest of the United States on Jan. 13. The seltzer comes in four flavors – Black Cherry, Lemon Lime, Strawberry and Mango. Here are images from the day that Bud Light Seltzer arrived in Seltzer.
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- JACQUELINE DORMER / STAFF PHOTO As confetti falls, Jeremy Davis, of Northeast Eagle Distributors, of Pittston, makes the ceremonial delivery of the first Bud Light Selzter to the Seltzer Hose Company in Seltzer on Wednesday, December 18, 2019.
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- JACQUELINE DORMER / STAFF PHOTO Jen Becker, treasurer and bar manager at Seltzer Hose Company, left, accepts a plaque from Tony Romano, senior director, Bud Light at Anheuser-Busch, right, thanking the Seltzer Hose Company and the village of Seltzer for accepting the first delivery of Bud Light Seltzer at the hose company in Seltzer on Wednesday, December 18, 2019. Northeast Eagle Distributors, of Pittston, made the ceremonial delivery of the first Bud Light Selzter to the Seltzer Hose Company in Seltzer on Wednesday, December 18, 2019.
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- JACQUELINE DORMER / STAFF PHOTO Northeast Eagle Distributors, of Pittston, makes a ceremonial delivery of the first Bud Light Selzter to the Seltzer Hose Company in Seltzer on Wednesday, December 18, 2019.
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- JACQUELINE DORMER / STAFF PHOTO Frank Melenchick, of Seltzer, president of the Seltzer Hose Company, poses for a photo with a Bud Light Seltzer at a private reception for the ceremonial delivery of Bud Light Seltzer at the Seltzer Hose Company in Seltzer on Wednesday, December 18, 2019. The delivery by Northeast Eagle Distributors, of Pittston, was the very delivery of the new Bud Light Seltzer product.
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- JACQUELINE DORMER / STAFF PHOTO A “Greetings from Seltzer, Pa.” shirt at the Seltzer Hose Company in Seltzer on Wednesday, December 18, 2019. The delivery by Northeast Eagle Distributors, of Pittston, was the very delivery of the new Bud Light Seltzer product.
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- JACQUELINE DORMER / STAFF PHOTO Jeremy Davis, of Northeast Eagle Distributors, of Pittston, makes the ceremonial delivery of the first Bud Light Selzter to the Seltzer Hose Company in Seltzer on Wednesday, December 18, 2019.
According to AdAge article posted on Jan. 8, a 60 second commercial for Bud Light Seltzer will be appearing during the Super Bowl on Feb. 2. The commercial is said to be set in fictionalized Seltzer, PA.
On Jan. 4, Bud Light released a teaser trailer for the upcoming commercial.
How did a small community in Norwegian Township in Schuylkill County come to share the name of the carbonated beverage that has become a craze in alcoholic beverage world.
Seltzer was named after prominent businessman Conrad Seltzer. Seltzer was born in Marbury, Germany in 1818 and moved to the United States in 1835. In 1841, he would open a butchery in Pottsville near the Exchange Hotel. Later he would expand his business into cattle dealing.
The Seltzer’s family would start what was called the Forty Acre Farm in West Norewgian Township according to an article from April 6, 1935 edition of the Pottsville Republican.
The farm would take on tenants and later those tenants would open a hotel and a hay market.
In late December 1895, the farm was purchased by James Maurer. Maurer divided the property into 319 lots according to a Republican article from Dec. 30, 1895. Maurer would name this new community Seltzer.
Raise a glass of Seltzer to Seltzer.
Brian Fulton has been the librarian at The Times-Tribune for the past 15 years. On his blog, Historically Hip, he writes about the great concerts, plays/musicals and celebrity happenings that have taken place throughout NEPA. He is also the co-host of the local history podcast, Historically Hip. He competed and was crowned grand champion on an episode of NPR quiz show “Ask Me Another.” Contact: bfulton@timesshamrock.com; 570-348-9140; or @TTPagesPast
