Skin care is taking a front seat in beauty.
In the last year, the amount of close friends and social media acquaintances that have started to get serious about skin care is impressive. It’s just as important as eating right and exercise. And brands are starting to create products that target those three principles.
Today, the KWAIN of the Yoga Pants, Lululemon, launched a personal care line specifically for post-workout called — of course — Selfcare.
Exclusively available on Sephora.com (under the Clean at Sephora umbrella) and Shop.lululemon.com, Selfcare has a moisturizer, dry shampoo, deodorant and lip balm, each aimed at concerns after leaving the gym. Exercise equals sweat but sweating also means greasy hair and breakouts post-workout.
One of the most frequent questions I get in my DMs has to do with skin and hair care after exercise. Some people shower after a workout but not everyone has the time, and, no matter what, your body still is in the process of cooling down which means sweat and redness.
Selfcare’s four products target those concerns.
Sweat Reset Face Moisturizer is a gel formula that dries into a matte finish and made to reduce post-workout flush and heat. It includes menthyl for non-irritating, cooling effect, and exfoliating pomegranate enzyme to help prevent breakouts. No-Show Dry Shampoo is an invisible spray to obviously absorb oil but two different types of algae rebalance oil production on your scalp. Anti-Stink Deodorant is aluminum-free so it doesn’t stop sweat like an antiperspirant (aluminum salts plug up your pores to stop sweating but also have been linked to sinister outcomes) but it is made with zinc and prebiotics to combat odor and stop the growth of odor-causing bacteria. It also comes in two unisex scents: aloe lotus and black pepper sandalwood. I’m most intrigued by Basic Balm. Yeah, it’s just a lip balm but protecting your lips during a workout is imperative to stop chapping and dryness from sweating (not to mention occasional mouth-breathing) This one is made up of shea butter, jojoba oil and organic beeswax to moisturize and lock it in.
Tarte debuted an athleisure line in 2016 but it was more makeup-centric. As workout experts, Lululemon seemed to target the super-specific needs of gym rats and workout class novices alike. Something else that’s cool is the line is gender-neutral, which is fills another need in personal care products.
As a culture, we’re trying to be healthier and take better care of ourselves. Working out, eating healthy and taking care of our skin are the complete trifecta and I definitely think more brands will follow suit.
GOT ANY NEW BRANDS OR PRODUCTS YOU LOVE? I’D LOVE TO HEAR THEM. LET ME KNOW AT GMAZUR@TIMESSHAMROCK.COM, @GMAZURTT ON TWITTER OR @MISS.GIA.M ON INSTAGRAM.
Gia Mazur is an award-winning staff writer and beauty obsessive who joined The Times-Tribune’s Lifestyles department in 2015. She’s a product enthusiast who can’t live without an eyelash curler. A proud Virgo, Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk is her go-to. Contact: firstname.lastname@example.org; 570-348-9127; @gmazurTT