Over the past few years, the systemic racism and incidents of violence (many times deadly) against people of color, — especially Black Americans — has been brought to the forefront of the conversation in the United States.

The tipping point came on May 25 when George Floyd, an unarmed Black man, was killed while in police custody in Minneapolis after an officer knelt on Floyd’s neck for eight minutes and 46 seconds. His death was caught on film and shared across social media.

Throughout the world, protests have taken place over Floyd’s death as well as to show solidarity with the Black community and to take a stand against racial injustice and police brutality.

While attending protests, signing petitions and donating to the cause all are paramount to making a difference, it’s also important to support Black creators and business owners.

There’s no better place to do that than beauty. Beauty offers an avenue for everyone to feel and look their best and take care of themselves. Beauty is for everyone and the space includes hundreds of brands with Black creators at the helm.

With help from other outlets (shout-out to Estee Laundry, Fashionista, Cosmopolitan and Marie Claire), as well as some of my own favorites, here is a list of Black-owned (or founded) beauty, grooming and wellness brands to support, plus the product you should try from each.

Because beauty is so much more than just lipstick.


Black-owned beauty, grooming and wellness brands


54 Thrones: Luxury plant-based skin care.
Product to try: Ugandan Vanilla + Ethiopian Honey Beauty Butter



Aba Love: Plant-based skin care, botanical perfume and healing aromatherapy blends.
Product to try: Divine Me Anointing Oil
Absolute Joi Skincare: Physician-created clean skin care that caters to Black women.
Product to try: Skin Refining Night Oil with Retinol and Vitamins C+E
AcARRE Beauty: Prestige beauty products that drawn on African and Pacific Islander ancestry elements.
Product to try: Beauty Edit Multi-Use Skin Care Moisturizing Oil
Ace Beauté: Color cosmetics, lashes and makeup brushes.
Product to try: Paradise Fallen Palette
Aeva Beauty: Multi-use highlighters and lip products.
Product to try: Venus Highlighter
AJ Crimson Beauty: Intensely-pigmented, professional-quality makeup.
Product to try: AJC Universal Finishing Powder
Alaffia: Hair, body and skin-care products that rely on fair trade ingredients that supports West African communities.
Product to try: Everyday Shea Body Wash Unscented
Alchemy Body Shop: Natural and organic handmade bath and body care.
Product to try: Halo Body Scrub
Alikay Naturals: Hair and skin care with a focus on high-quality ingredients.
Product to try: Honey and Sage Deep Conditioner
Alima’j Collections: Lip glosses and mink eyelashes.
Product to try: Plush Matte Liquid Lipstick Collection
Amoré Monét Cosmetics: Vegan and cruelty-free lip products by makeup artist and hairstylist Amoré Monét.
Product to try: Basic
Andrelle’s Natural Skin Care: Handcrafted skin care made by a clinical herbalist.
Product to try Waking Beauty Eye Balm
Angie Watts Clean Beauty: Natural, vegan skin care.
Product to try: Oshuh’s Skin Food, Turmeric + Adzuki Bean Scrub
Anita Grant: U.K.-based natural skin care and hair care for curls.
Product to try: Rhassoul Deep Condish
Au Ntrl: Natural skin and body care.
Product to try: Pink Rose Scrub
Aunt Jackie’s Curls and Coils: Premium curly hair products.
Product to try: Frizz Patrol Anti-Poof Twist & Curl Setting Mousse
Avalah Beauty: All natural skin, hair and beard care.
Product to try: Classic Body Butter
B.Simone Beauty: Vegan and cruelty-free makeup.
Product to try: Lip Mattes in Link in Bio
Base Butter: Aloe vera-based moisturizer for oily and combination skin.
Product to try: Radiate Face Jelly
Bask and Bloom: Hair products that promote growth and retention using herbs and Aurveydic ingredients.
Product to try: Hydrating Vitamin Curl Mousse
Beauty Bakerie: Vegan, cruelty-free, long-lasting, highly pigmented makeup.
Product to try: Instabake Aqua Glass Foundation
Beauty by Africa Miranda: Skin care based on ingredients inspired by world travel.
Product to try: Facial Elixir
Beauty by Stony: Cruelty-free cosmetics.
Product to try: Remedy Eyeshadow Palette
BeautyMarked & Co.: African-inspired beauty accessories and makeup.
Product to try: Nile Butterfly Effect Mascara
BeautyStat: Highly active skin care created by cosmetic chemist Ron Robinson.
Product to try: Universal C Eye Perfector


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Beija Flor Naturals: Organic skin, body and hair care.
Product to try: Creme Brulee for Kinks, Curls and Coils
Bekura Beauty: Spa-quality natural body and hair products.
Product to try: Vanilla Whiskey Restoring Hair Soak
BelleBar-Organic: Organic skin, body and hair care.
Product to try: Creme Brulee for Kinks, Curls and Coils
Beloved Box: Fragrance, body care, soap and wellness products.
Product to try: BeCalm All Natural Triple Butter and Silk Soap
Beneath Your Mask: Potent, clean luxury skin care.
Product to try: Remedy Conditioning Lip Balm
Bernadette Thompson Nail Collection: Nail polish and treatments by celebrity manicurist Bernadette Thompson.
Product to try: Restorative Nail Treatment Kit
Beurre: Shea butter-based vegan skin and body care.
Product to try: Ultra Rich Shea Butter Face Cream
BFree Organics: Naturopathic skin, body and fragrance products.
Product to try: Bamboo Charcoal Cleanser
Bishh Beauty: London-based cosmetics brand.
Product to try: Ruby
BLAC Minerals Cosmetics: Natural makeup for women of color.
Product to try: Coverstick Concealer
Black Girl Sunscreen: Natural sunscreen for women of color.
Product to try: Black Girl Sunscreen SPF 30
Black Opal Beauty: Makeup and skin care formulated for dark skin tones.
Product to try: Total Coverage Concealing Foundation
Blade + Bloom: All-natural skin and wellness products.
Product to try: Rich Face Serum
Blaque Broccoli: Clean hair and body oil.
Product to try: 4 oz Blaque Broccoli Scalp, Hair and Body Oil
Blu N Coco: Cruelty-free cosmetics.
Products to try: 5 Palette Eye Shadow
Bolden Skin Care: Cruelty-free skin care made specifically for people of color.
Product to try: Overnight Spot Treatment
Bomba Curls: Natural hair care based on Dominican traditions.
Product to try: Forbidden Hair Mask
Bossy Cosmetics: Color cosmetics, with a focus on lip products.
Product to try: Liquid Matte Genius in Flirt
Briogeo: Clean hair care for all hair types.
Product to try: Don’t Despair, Repair! Strengthening Treatment Oil


Brown and Coconut: Botanical skin care based in Boston.
Product to try: Healing Kale Mask
Brown Girl Jane: Luxury wellness and CBD-based products that cater to women of color.
Product to try: Drift Away 1500 mg CBD Sleep Tincture
Buttah Skin: Skin and body care for multicultural skin tones.
Product to try: Cleanser
Camara Aunique Beauty: Handmade faux mink lashes by celebrity makeup artist Camara Aunique.
Product to try: Ava Lash
Camille Rose Naturals: Skin, body and hair-care products formulated with natural ingredients.
Product to try: Eye Blossom Overnight Repair Eye Jelly
Candour Beauty: U.K.-based beauty retailer for women of color.
Product to try: Aunt Jackie’s Fix My Hair Intensive Repair Conditioning Masque
Canviiy: Natural hair- and scalp-care products.
Product to try: ScalpBliss Itch-Calming Organic-Based Serum
Carol’s Daughter: Hair, body and skin-care products.
Product to try: Healthy Hair Butter
Ceylon Skincare: Skin care for men of color.
Product to try: Ceylon Skincare Set
Chloe + Chad: Vegan, organic small-batch skin care.
Product to try: Aloe Face Mist
Chris Collins: Fragrance line by industry veteran Chris Collins.
Product to try:Oud Galoré
Colourcoded by Coco: Premium lip products with intense pigmentation.
Product to try: Mulberry 3-N-1 Liquid to Matte Lip Kit
Coloured Raine Cosmetics: Makeup that encourages self-expression and embraces diversity.
Product to try: Queen of Hearts Eyeshadow Palette



ConditionHER: Natural intimate care products.
Product to try: ConditionHER
Connie Pow Lashes: 100% silk lashes.
Product to try: Roma
Copacetic Cosmetics: 100% vegan and cruelty-free cosmetics.
Product to try: Shop to reopen soon.
CurlMix: Curly hair products.
Product to try: Pure Flaxseed Gel With Organic Sweet Almond for Sensitive Skin
Curls: Curly hair products.
Product to try: Aloe & Blueberry Juice Curl Moisturizer
DaLynn Cosmetics: Colorful cosmetics for all skin tones.
Product to try: KarmynKhameleon Chrome Eyeshadow
Danessa Myricks Beauty: Makeup by makeup artist Danessa Myricks.
Product to try: Dew Wet Balm
Dehiya Beauty: Skin care, tools and makeup inspired by Moroccan traditions.
Product to try: White Jade Gua Sha
Dirt Don’t Hurt: Activated charcoal based skin, body and oral care products.
Product to try: Charcoal + Clay Mineral Face Mask
dOSA Naturals Body Care: Hand-crafted natural body care.
Product to try: Oatmeal Milk and Honey Body Wash
Dr. Locs: Buildup-free products for locs.
Product to try: Pre Cleanse
Eden Bodyworks: Natural, cruelty-free hair and skin care.
Product to try: Jojoba Monoi Moisturizing Shampoo
Elo Vegan Lifestyle: Plant-based lip care and aromatherapy made in Brooklyn.
Product to try: Sangria Watermelon Coconut Lip Balm
Emanate Essentials: Natural candles and aromatherapy.
Product to try: Crystal Bliss Candle
EMel: Makeup brush and sponge cleansing soap.
Product to try: Makeup Brush and Sponge Cleansing Soap
Emolyne: British beauty brand with 30 matching shades across lipsticks, lip liners and nail polishes.
Product to try: Metamorphosis Velvet Semi-Matte Lipstick 
Epara: U.K.-based luxury skin care.
Product to try: Brightening Night Balm
Epi.Logic Skincare: Science-backed skin care created by a doctor based in Brooklyn.
Product to try: Collagen Renew Growth Factor Serum
Eternally in Amber: Skin and hair care, styling tools and hair accessories.
Product to try: Hair Clip Sets
Eu’Genia: Shea butter moisturizers.
Product to try: Dermatological Strength Shea Butter
EveryHue Beauty: Cosmetics for a range of skin tones by ‘The Real Housewives of Potomac’ star Gizelle Bryant.
Product to try: Tinted Medium Coverage Moisturizer
Fat Ass Lashes: False lashes, adhesive and accessories.
Product to try: Anastasia lashes 
Felicia Leatherwood Brush: Hair tools by celebrity hairstylist Felicia Leatherwood.
Product to try: Detangler Brush



Fenty Beauty:
Cosmetics by Rihanna.
Product to try: Cheeks Out Freestyle Cream Blush

Flaunt Body:
Personal grooming and skin care products.
Product to try: Ingrown Hair Mask
Florida Girl Cosmetics: False eyelashes, lip gloss and balm and glitter eyeshadow palettes that pay homage to specific styles of each Florida city.
Product to try: South Florida Eyeshadow Palette
Folie Apothecary: Natural, small batch hair and skin care hand-crafted in Austin, Texas.
Product to try: Prickly Pear Face Serum
Foxie Cosmetics: Bath, body, skin, fragrance and hair products.
Product to try: Jellyfish (The Ultimate Healer)
Front & Scenter: Luxury coconut-soy wax candles.
Product to try: Pretty Lit Candle
Get Your Nails Did: Natural nail polish.
Product to try: D.I.D. Nail Paint in Duchess
Gilded: Luxury body care.
Product to try: The Marble Body Brush
Girl + Hair: Dermatologist-designed, scalp-focused hair care.
Product to try: Cleanse+ Water-to-Foam Moisturizing Sulfate Free Shampoo for Curly Hair 
Glam Beautie Skincare: Natural, cruelty-free skin and body care.
Product to try: Double Butter Body Cream Creme Brulee
Glam Body, LLC: Natural, caffeineated skin care made using a West African recipe.
Product to try: Dry Skin Buster Coconut Body Scrub


Glam Goth Beauty: Vegan and cruelty-free cosmetics.
Product to try: Libra
Glamazon Beauty: Cruelty-free cosmetics from makeup artist Kim Baker.
Product to try: Lash Couture Mascara
Glō Girl Cosmetics: Color cosmetics.
Product to try: Lit Highlighter
Glow by Daye: High-quality products for hair maintenance.
Product to try: Healthy Hair Box
The Glowcery: Skin care products that use all-natural, fresh and superfood ingredients.
Product to try: Mini Clean Greens Superfood Serum Facial Oil
Gold Label Cosmetics: Cruelty-free makeup.
Product to try: Lipstick in Opening Night
Golde: Natural skin-care and ingestible wellness products made with superfoods.
Product to try: Clean Greens Anti-Pollution Face Mask
Goldenroots Essentials: Natural skin and body care made with African ingredients, rooted in Guinea.
Product to try: Sheer Glow on the Go Stick: Butter Balm
Good Beaute’ Skincare: Skin care that caters to Black women.
Product to try: Good Face Vita C Serum
Grace Eleyae: Protective hair accessories.
Product to try: Jersey Knit Headband
Hair Rules: Hair products formulated for curly hair.
Product to try: Curly Whip
Hanahana Beauty: Natural skin and body care made with shea butter directly sourced from the Katagria women in Tamale, Ghana.
Product to try: Shea Balm
Harlem Candle Company: Luxury home fragrances made in Harlem, New York.
Product to try: Savoy Luxury Candle
Haus Urban: Natural skin and body care.
Product to try: Superswing Muscle Soak
Homebody CBD: CBD and wellness products.
Product to try: Peach, Love & Happiness Soak
Hue Noir: Intensely pigmented makeup created by a cosmetic chemist.
Product to try: Perfect Shine Hydrating Lip Gloss in Clandestine Copper
Hyper Skin: Skin care formulated to target hyperpigmentation.
Product to try: Hyper Clear Brightening Clearing Vitamin C Serum
I See You Wellness: Skin and body products handmade in Brooklyn.
Product to try: Cleanse Yourself Smudge Spray
IMAN Cosmetics: Makeup for all skin tones created by supermodel Iman.
Product to try: Perfect Eye Pencil 
In My Heals: Natural luxury bath and body care.
Product to try: Goddess Bath & Body Milk
Inua Naturals: Natural hair, body and skin care rooted in African traditions.
Product to try: Organic Vitamin C Radiant Face Moisturizer
Iyoba Clean Beauty: Natural skin, body and hair care created by a health coach.
Product to try: Avo-Alo Body Cream
Jacq’s Organics: Organic, cruelty-free, vegan skin care.
Product to try: Jacq’s Healing Face Cleanser
Jacque Mgido: Cosmetic products in brilliant colors.
Product to try: Blush
Jade & Fox Co.: Handmade natural skin and body care.
Product to try: Issa Snack Jelly Enzyme Cleanser
JD Glow Cosmetics: Highly pigmented cosmetics.
Product to try: Serenity Pressed Power
Jentl: Vegan, organic, cruelty-free body care.
Product to try: Original Whipped Body Butter
Jersey Shore Cosmetics: Natural, vegetarian, organic makeup, skin and body care products.
Product to try: Mineral Lip Tint
Jones and Rose: Natural skin and body care.
Product to try: Lavender Bliss Body Soap
Joséphine Cosmetics: Luxury natural makeup.
Product to try: Dew/You Flawless Liquid Highlighter
Joy Lorraine Cosmetics: Cruelty-free cosmetics and skin care.
Products to try: Liquid Lipstick in Nude
Juvia’s Place: Highly-pigmented makeup.
Product to try: I Am Magic Velvety Matte Foundation
Kaike: Minimal, multipurpose, plant-based skin and body care.
Product to try: Frosting
Karité: Natural skin care made with shea butter sourced from Ghana.
Product to try: Hand Cream
Kinky Curly: Curly hair products.
Product to try: Curling Custard
Klarity Kosmetics: Cruelty-free cosmetics.
Product to try: Juicy Peach


Klur: Natural skin care made in California.
Product to try: Skin Soil
KNC Beauty: Skin-care and lip products.
Product to try: Natural Collagen Infused Lip Mask
Kreyol Essence: Clean hair, body and skin care made with Haitian black castor oil.
Product to try: Haitian Black Castor Oil Original
Kuki Collection: Aromatherapy candles.
Product to try: Rainfall
Kyn Care: Handmade skin and body care.
Product to try: Cherry Bomb Body Oil
Lalin et La Sirèn: Natural body care that draws on Caribbean traditions.
Product to try: Manuka Probiotic Deodorant
Lamik Beauty: Clean makeup formulated for women of color.
Product to try: Eyebrow Gel
LaPierre Cosmetics: Vegan nail polish.
Product to try: Nail Polish in Elements of Passion
Lauren Napier Beauty: Makeup wipes.
Product to try: Cleanse
Lauren’s All Purpose: Organic multipurpose skin and body products.
Product to try: Classic Jar
Lavy: Nail and personal care products by model Flaviana Matata.
Product to try: Available in the U.S. soon.
Leafletta & Co: Vancouver- and Seattle-based natural skin care.
Product to try: Exfoliating Cleansing Powder
Liberate Botanica: Handmade wellness products.
Product to try: Chamomile and Rose Foot Soak
Liha Beauty: U.K.-based skin and body care that draws on African and British perspectives.
Product to try: Ivory Shea Butter
London Ivy: Clean skin and hair care.
Product to try: Tucuma Mango Butter Cream Moisturizer
Loving Culture: Natural hair care.
Product to try: Revitalizing Organic Hair Oil
Loza Tam: Hand-crafted hair accessories and headwraps made in Ghana.
Product to try: Royal Blue Turban Headband
Luv + Co: Clean cosmetics, skin care and nail products formulated for women of color.
Product to try: Luv Natural Mascara
Luv Scrub: Luxury mesh body exfoliating tools.
Product to try: Mesh Body Exfoliator in Midnight
Luxju Natural Hair Products: Luxury natural hair care.
Product to try: Nourishing Hair Mist
Makeup Addiction: U.K.-based color cosmetics by influencer Djimbi Djevdet.
Product to try: 24 Karat
MakeUp By Sparkle: Cruelty-free makeup created by licensed esthetician and celebrity makeup artist Sparkle Chanel.
Product to try: Drama Queen Lippie Duo Kit
Makeup For Melanin Girls: Cruelty-free makeup for dark skin tones.
Product to try: Single Glitter Pod Eyeshadow
Many Ethnicities: Curl care products.
Product to try: Freedom Curl Detangling Spray
Maréna Beauté: Cruelty-free luxury makeup for women of color.
Product to try: Blush Tarou
Marie Hunter: Boldly pigmented cosmetics, skin care and home fragrance.
Product to try: Bourbon Vanilla Signature Candle
Marla Rene Skincare: Luxury clean skin and body care.
Product to try: Pinkberry Glow Exfoliating Essence
Mary Louise Cosmetics: Natural skin and body care.
Product to try: Turmeric & Chamomile Soap
Matrescence Skin: Skin care created for busy moms.
Product to try: Rose Glow Brightening Essence
Mayvenn Hair: Wigs and extensions.
Product to try: Clip-In Hair Extensions
Melanin Essentials: Plant-based body care.
Product to try: Skin Enhancing Body Butter in Sweet Apricot
Melanin Haircare: Natural hair care for curls created by hair vlogger Whitney White.
Product to try: Multi-Use Leave In Softening Conditioner
Meraki: Hand-crafted botanical hair and skin care.
Product to try: Agave Citrine Pre-Shampoo Hydrating Masque
Mented: Highly pigmented makeup.
Product to try: Play All Day High Brow Pencil


Mielle Organics: Natural hair care formulated to support growth and moisture.
Product to try: Sacha Inchi Cleansing Shampoo
Mischo Beauty: Cruelty-free, vegan luxury nail polish and treatments.
Product to try: Nail Polish in Fait Accompli
Miss Jessie’s: Hair products for curls.
Product to try: Curly Pudding
Mocha Whip: Vegan body care.
Product to try: Shealoe Swirlie in Vanilla Rose
Moisture Love: Hand-crafted hair products for intense moisture.
Product to try: Seal With a Kiss Finishing Oil
Moonbeam Body Therapy: Organic bath and body products.
Product to try: Phases Bath Salts
Movita Organics: Organic supplements for women.
Product to try: Multivitamin
Nagi Cosmetics: Canada-based makeup and skin care for women of color.
Product to try: Concealer Trio
Nakeah Cosmetics: Organic cosmetics and skin care.
Product to try: Daily Wear Lip Gloss
Naked Bar Soap Co.: Artisan soap and body care based in Florida.
Product to try: Glycerin Loofah Soap
Natural Annie Essentials: Hand-poured soy candles and small-batch body care.
Product to try: Mango & Coconut Milk Soy Candle
Natural Ash Body: Natural body care.
Product to try: Cocoa Calm Body Butter
Naturalicious: Natural hair care.
Product to try: Spanish Almond Regrowth Oil
NaturAll Club: Natural hair-care products and stylers.
Product to try: Edge Control Black
Nectrous: Hand-crafted bath and body care.
Product to try: Terrazzo Bar
Next of Kim: Natural body and skin care.
Product to try: Whipped Shea Butter in Copper Gypsy #1
Noirebud: Luxury CBD products.
Product to try: CBD Hard Candies
Nolaskinsentials: Vegan skin care for millennials.
Product to try: Glycolic Intensive Masque


Noodle & Co Apothecary: Artisan soap company based in Dallas, Texas.
Product to try: Laffy Taffy Bar
Novel Beauty: U.K.-based skin and body care.
Product to try: Chasing Monsoons Pink Salt + Mango & Pineapple Scrub
Nu Wave Era: Natural, handmade hair products and styling tools for men and women.
Product to try: Wave Control Styling Stick
Nubian Heritage: Skin, hair and body care inspired by ancient African traditions.
Product to try: African Black Soap Body Wash
Nuekie: Skin care for people of color created by a cosmetic chemist and esthetician.
Product to try: Moisture Therapy Creme
Nuele Hair: Clean hair serum.
Product to try: Nuele Hair Serum
Nyakio: Clean skin care.
Product to try: Marula & Neroli Brightening Oil


Ode to Self Skincare: Small-batch, handmade luxury skin care designed with people of color in mind.
Product to try: De Palma Hydrating and Clarifying Facial Oil
Okokoco Cosmetiques: Luxury artisanal skin care based in Vancouver.
Product to try: Sublime Balm
Olori Cosmetics: Natural hair care made with ingredients sourced from across the African continent.
Product to try: Damage Be Gone Happy Hair Butter
Omglo Cosmetics: Hydrating finishing spray.
Product to try: Queen (Full Size) Hydrating Finishing Spray
Omiaje: Botanical hair, body and skin care.
Product to try: Whipped Curl Creme
Omolewa Cosmetics: Makeup with an emphasis on inclusivity of all skin tones.
Product to try: Pro Perfect Foundation


OOLI: Plant-based hair products formulated for locs.
Product to try: Magic 17 Hair & Scalp Oil
Organic Bath Co.: Clean skin-care and body products.
Product to try: PeaceFull Organic Body Wash
OrganiGlow Skin Co.: Plant-based luxury skin and body products.
Product to try: Ultra Hydro Facial Cleanser
OrganiGrow Hair Co.: Plant-based hair care for all hair types.
Product to try: GrowPoo Moisturizing Shampoo

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Sustainable looks different these days. We were invited recently to a fun project where we talked about the sustainability efforts of our brand, amongst a bunch of other companies. As I looked at their submissions I thought sh*t, sustainability takes cash money. 💰 When we go to packaging trade shows, most of the eco packaging requires 10’s to 100’s of thousands in units to order, a hefty upfront cost for a small business. And as we drafted up the launch of OUI the People, we had to quickly ditch some of the more buzzy packaging terms we could have launched with. Sugarcane, biodegradable, compostable, yada yada. We had to think against the proverbial grain 😁, which, we actually had fun with. But y’all, sustainability is more challenging and inaccessible than one might think. 🤷🏽‍♀️ So when we thought about it- against the grain (ahem), here’s what we did: Our razors are already 100% stainless steel, the most recycled material in the U.S., but you don’t need to worry about recycling them bc they aren’t meant to contribute to the 2 billion razors in landfills. The boxes they come in are recyclable, the outer shell is, and as of June the inner packaging will be as well. • • • • • • FEATHERWEIGHT is packaged in reusable and recyclable glass. • • • • • • SUGARCOAT is the first refillable shave gel on the market. We’re hustling on the refill packaging. Soon come! • • • • • • When you see us use transparent or white packaging, it’s because it’s generally the color that gets recycled the most. • • • • • • And finally, to that first line…sustainability looks different these days. As the coronavirus ravaged the economy and dreams of small business owners across the county, I think that sustainable for us in the coming years may also mean working with local and national small businesses to help them get back on their feet as well. It may not be biodegradable, compostable, yada yada, but it will always be beautiful, thoughtfully designed, and made to last. And that is sustainability in another form 🖤 And yes, that’s matte gold you see, it’s GORGEOUS, and it’s launching soon 💫 #earthday #earthday2020 #sustainablebeauty #ecobeauty #greenbeauty #skincare #bodycare

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Oui The People: Luxury shaving products and tools.
Product to try: The Single Matte Black Sensitive Skin Razor


Oye Green: Authentic African beauty products.
Product to try: Ilari Hair Comb
Oyin Handmade: Natural hair and body products.
Product to try: Shine & Define Gentle Styling Serum
Pat McGrath Labs: Luxury makeup created by legendary makeup artist Pat McGrath.
Product to try: Mothership VII: Divine Rose Palette
Pattern Beauty: Hair products, tools and accessories for curly hair created by Tracee Ellis Ross.
Product to try: Argan Oil Hair Serum
Peak and Valley: Adaptogenic wellness blends.
Product to tyr: Balance My Stress Blend
Pear Nova: Luxury nail polish and lash serum.
Product to try: Mani & Pedi Kit
People of Color Beauty: Clean, vegan nail polish.
Product to try: Nail Polish in Pink Sand
Pholk Beauty: Natural skin care.
Product to try: Rose Gardenia Skin Nectar
Pink Mahogany: Organic fragrances and aromatherapy.
Product to try: Sleep, Come Easily Essential Oil Rollerball
Plant Based Mary Jane: Full- and broad-spectrum CBD products.
Product to try: Full Spectrum 1000 MG Soothing Peppermint Rub
Play Pits: Natural deodorant.
Product to try: Play Pits Happy Deodorant
Pretty Honest: Soy candles.
Product to try: Sample Pack of Best Sellers


Purpl + Prosper: Natural skin and body care.
Product to try: Unmask (Clarity) Mask
Queen Love Locs: Organic hair care made in small batches.
Product to try: Herbal Hair Mist
R&R Luxury: Natural skin care based on African traditions.
Product to try: Liquid Black Soap
Range Beauty: Clean makeup for all skin tones, formulated for eczema and acne-prone skin.
Product to try: True Intentions Bronzing Primer
Reina Skincare: Natural skin and body care based in Florida.
Product to try: Multi Purpose Cleansing Oil
Re.Vityl: Wellness products to improve sleep.
Product to try: Re.Lease Roll-On Blend
Rooted Woman: Vegan, clean, small-batch nail polish and treatments.
Product to try: Nail Polish in Purple
Rosen Skincare: Acne care products.
Product to try: Tropics Moisturizer
Roshun Beauty: Small-batch, clean body and skin care based in Toronto.
Product to try: Renude Shower Gel Citrus
Rucker Roots: Vegan hair care.
Product to try: Leave-In Heat Protectant
Rufescent: Red lipsticks made for people of color.
Product to try: Poparazzi
Sacred Herbal Apothecary: Plant-based skin care, spiritual and wellness products made in Brooklyn.
Product to try: Peace Spray
Sade Baron: Clean, cruelty-free, genderless body care.
Product to try: All Moi Multipurpose Balm
Saige + Ivy: Natural body products and deodorant.
Product to try: Lavender + Eucalyptus Deodorant Spray
Saine Cosmetics: Skin care made using ingredients from Africa.
Product to try: Gommage à Lèvres
Satya + Sage Candles: Soy candles and home fragrance.
Product to try: King Candle
Scotch Porter: Clean, handmade grooming, hair, skin and wellness products.
Product to try: Soothing Hair Balm
SDOT Beauty: Hand-crafted natural skin, hair and body care.
Product to try: Soaked Coconut Milk Bath
Shani Darden Skin Care: Skin care created by celebrity esthetician Shani Darden.
Product to try: Retinol Reform


SheaMoisture: Hair, bath body and skin care.
Product to try: Manuka Honey & Yogurt Hydrate & Repair Protein Treatment
Shea Radiance: Body, hair and skin care made with shea butter and formulated for dry, eczema-prone skin.
Product to try: Whipped Shea Butter with Colloidal Oatmeal
Shea Yeleen: Unrefined shea butter products made by women owned cooperatives in Ghana.
Product to try: Lavender Honeysuckle Body Cream
Shedavi: Vegan hair care.
Product to try: Crowned Cowash
Sienna Naturals: Natural hair care for textured hair.
Product to try: Don’t Flake
Skin Buttr: Natural skin and body care.
Product to try: Cocoa Vanilla Coffee Scrub
Skin Cabinet: Multi-brand skin care and beauty retailer.
Product to try: Black Girl Sunscreen SPF 30
Skin Deep Body Care: Plant-based skin and body care.
Product to try: Almond Shea Body Soufflé
Skintanics: Clinically formulated, plant-powered skin care made in Philadelphia, PA.
Product to try: Vitamin C Cream
Skin Tonic Studio: All-natural luxury skin care treatments and products.
Product to try: Anti-Acne Facial Serum
Skot Beauté: Travel- and spa-inspired skin and lip care rooted in African traditions and French beauty rituals.
Product to try: Lip Smoothie
Soapsmith London: Luxury bath and body products.
Product to try: Lavender Hill Bath Soak
Sonshine Bath: Mother-and-son-owned skin and body care and home fragrances made in small batches.
Product to try: Fuckboy Repellent
Soul Bloom Bath & Body: Artisan body and skin care.
Product to try: Power to the Pucker Exfoliating Lip Polish
Soultanicals: Hair and body care.
Product to try:Can’t Believe It’s Knot Butta
Suite Eleven: Vegan, cruelty-free nail polish and nail care.
Product to try: Nail Lacquer in Tangerine Dream
Sunday II Sunday: Hair care designed for active women.
Product to try: Edge Flourish Daily Nourishing Serum
Tailored Beauty: Luxury natural hair care products.
Product to try: Everything Butter
Taliah Waajid Natural Hair: Plant-based hair and skin care.
Product to try: Green Apple & Aloe Nutrition Apple Seed Oil
Taylor + Tess: Plant-based CBD skin care.
Product to try: The Quickie Facial Toning Spray
Temple Zen: Skin, body and wellness products.
Product to try: Day Facial Oil
Terra-Tory: All-natural handmade, hypoallergenic soaps and skin care products.
Product to try: Cube Rope Soap
Thank God It’s Natural: Natural hair products.
Product to try: Sweet Honey Hair Milk
The A.A. Collection: Vegan makeup by makeup artist Audrey Monroe.
Product to try: Crush’n Eye Shadow Palette
The Afro Hair & Skin Co.: U.K.-based skin-care and wellness brand for Black women.
Product to try: Rebirth Glow Recovery Clay Mask
The Artistry of Essential Oils: Essential oil blends.
Product to try: Sleep Well Rollerball Blend
The Butter Bar Skincare: Luxury skin care hand-crafted in Houston, Texas.
Prouct to try: Suga Plump Serum + Squalane
The Crayon Case: Cruelty-free makeup.
Product to try: IBrow Pomade
The Cristalline: Crystals, energetic healing and wellness tools.
Product to try: Home Energy Clearing Set
The Doux: Hair care created by a professional stylist.
Product to try: Sucka Free Shampoo
The Honey Pot: Natural body and menstrual care products.
Product to try: Normal Wash
The Lip Bar: Vegan and cruelty-free makeup.
Product to try: Goddess Lip Gloss
The Mane Choice: Hair care for all hair types.
Product to try: Cheers Supreme Strength & Full Protection Hair Polish
The Shea Shack: Handmade bath and body products.
Product to try: All Natural Oatmeal Soap
The Wrap Life: Hair wraps and accessories.
Product to try: Textured Rose Bandie
The Y By Yusef: Hair tools by celebrity hairstylist Yusef.
Product to try: Yusef Rake Comb
Topicals: Skin care created by and for women of color.
Product to try: Faded Serum for Discoloration and Dark Spots
Touch Body Works: Natural skin care.
Product to try: Triple Butter Soap
TPH By Taraji: Hair and scalp care created by Taraji P. Henson.
Product to try: Mint Condition Tingling Scalp Conditioner
Uhai Hair: Products made with African superfoods for dry, damaged hair.
Product to try: Scalp Serum
Undefined Beauty: Makeup, skin care, fragrance, CBD and body care products.
Product to try: Glow Melt
Unique Beauty Blends: Handmade skin and body care products.
Product to try: Blue Tansy Skin Jelly
Unsun Cosmetics: Mineral sunscreen for all skin tones.
Product to try: Mineral Tinted Face Sunscreen in Medium/Dark
Uoma Beauty: Cruelty-free, highly pigmented makeup.
Product to try: Afro.Dis.Iac Liquid Eyeliner
Urban Hydration: Clean skin, hair and body care.
Product to try: Brighten & Refine Pink Clay Facial Whipped Mud Mask 
Vernon François Hair: Hair products created by celebrity hairstylist Vernon François.
Product to try: Mist Nourishing Water

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OVER NIGHT~REPAIR TREATMENT OILS HYDRATING BLEND OF OILS, WORKS OVERNIGHT FOR DRAMATICALLY REVITALISED HAIR This moisturizing oil replenishes hair’s nutrients while you sleep. Presented in a set of four spray vials containing a blend of jojoba oil, sweet almond oil, argan oil, antioxidant vitamin E, and more, it brings all types of damaged hair back to a healthy state by helping repair the hair’s internal structure. The formula is incredibly lightweight, non-greasy, and easily absorbed by the strands, with no need to rinse out in the morning. 👌🏾 SHOP now on Vernon Francois & #sallybeauty .COM #vernonfrancois #haircare #Naturaloils #kinkyhair #coilyhair #coilyhair #wavyhair #Straighthair #turnyourfearintocourage

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Vtox Intimate Health and Wellness: Feminine care products.
Product to try: pHresh Intimate Cleansing Bar
Whistling Thorn: Natural skin care products and fragrance.
Product to try: Naivasha Rose
Woo Me Beauty: Natural nail care products that promote growth.
Product to try: Nail Growth Serum
Yelle Skincare: Plant-based skin care formulated for melanin-rich skin.
Product to try:Awakening Daily Moisturizer
Zandra Beauty: Plant-based skin, body and hair care.
Product to try: Lavender Vanilla Chai Vegan Bath & Body Wash