D.G. Yuengling & Son had a little fun — we think — when one of the big boys of brewing came to town on Wednesday.
Bud Light, part of Anheuser-Busch, visited Seltzer, a small village in Norwegian Township, to introduce its new Bud Light Seltzer. “The way we see it, why wouldn’t we give the people of Seltzer the first taste of Bud Light Seltzer?” the company said in announcing the promotion.
And so dozens from the Seltzer Hose Company joined with Bud Light officials to welcome a truck full of the new product.
Yuengling, headquartered just a few miles away in Pottsville, took notice. To Bud Light’s picture posted on Twitter of seltzer cases stacked in a pyramid in front of a Village of Seltzer sign, Yuengling replied, simply, “Get off my lawn.”
The Brewers Association earlier this year ranked Anheuser-Busch No. 1 and Yuengling No. 6 among top 50 overall brewing companies. Among craft brewers, Yuengling is No. 1.
Get off my lawn.
— Yuengling Brewery (@Yuengling_Beer) December 19, 2019
