In time for June Dairy Month, The Pennsylvania Dairymen’s Association is taking its mobile milkshake truck on the road.
Its famous Farm Show milkshakes will be available for sale at select Weis Market stores throughout the state to raise awareness about Fill a Glass With Hope, a fresh milk program for families in need. The first event is underway today at Weis in Hampden Township, where milkshakes will be sold outdoors until 4 p.m.
During a kickoff ceremony and milkshake toast this morning, Sunbury-based Weis Markets announced a campaign to raise $50,000 for Fill a Glass with Hope and a $10,000 donation of fresh milk to the Pennsylvania Food Bank.
To meet the goal, Weis will be asking shoppers across the state to round up their grocery payments at checkout counters in June as a donation toward the fight against hunger. The chain is also hosting the milkshake popup events.
“We know that milk is a cornerstone of a nutritious diet for kids and families and is in high demand at area food banks,” said Ron Bonacci, Weis Markets vice president, advertising and marketing. “We’re grateful to the Pennsylvania Dairymen’s Association for their commitment to fighting hunger and supporting the dairy industry.”
The Pennsylvania Dairymen’s Association has been supporting “Fill a Glass with Hope” with partners, Feeding PA, American Dairy Association North East, corporate partners and food banks since 2015.
“It has been so successful we have been able to distribute 21 million servings of fresh milk in just that short amount of time,” said Jane Clements, executive director of Feeding PA.
Here’s a list of participating Weis stores where the milkshakes will be sold:
- June 3 – Weis Markets Lewisburg, 6901 Westbranch Highway, 11 a.m. to 3 p.m.
- June 11 – Weis Markets Fogelsville, 7801 Glenlivet West Drive, 11 a.m. to 3 p.m.
- June 18 – Weis Markets Clarks Summit, 1020 Northern Boulevard, 11 a.m. to 3 p.m.
- June 24 – Weis Markets York, 1800 Roosevelt Ave. , 10 a.m. to 2 p.m.
- June 25 – Weis Markets Camp Hill, 1195 Lowther Road, 11 a.m. to 3 p.m.
— Sue Gleiter/PennLive via Associated Press