Some of the major attractions at the the massive American Dream Mall in East Rutherford, New Jersey, opened in 2019. The mall had to close temporarily earlier this year due to COVID-19 but reopened earlier this month, with many new tenants on hand.
American Dream is a giant shopping center and entertainment complex. Officials at this new complex are calling it a lifestyle and retail destination.
The complex is more than a decade in the making and is located next to the Meadowlands Sports Complex in East Rutherford, New Jersey — an easy day trip from central Pennsylvania. It will be 55% entertainment and 45% retail when completed.
The 3-million-square foot complex will be home to hundreds of retail, dining and entertainment establishments.
Eventually, it is expected to have more than 450 shops, services and amenities. Shopping center officials have said it will feature a distinct shopping environment dedicated to iconic luxury brands and younger, fashion-forward retail.
It’s not clear how many tenants have pulled out of the mall due to COVID-19, but at least 17 tenants that were previously announced by the mall were not on the latest list. However, the shopping center has announced its first 130 tenants.
Officials claim that American Dream is home to the first indoor snow park in North America, the largest indoor water park in North America, the largest indoor theme park in the Western Hemisphere and an NHL-sized ice-skating rink.
There are two 18-hole miniature golf courses and a Sea Life Aquarium and a Legoland Discovery Center are expected to open in the spring.
The developer, Triple Five Group also owns the monstrous Mall of America in Minnesota.
Below is a list of what American Dream has publicly announced so far:
- 1st RND (Coming soon): The sports bar focuses on burgers, beer and sports.
- A’Jar Sweet Cream Factory: Serving sweet Cream desserts with a wide range of options to choose from: cookies n’ cream, strawberry cheesecake, birthday cake, key lime and more.
- Abercrombie kids: Forward fashion apparel for children.
- Acuitis (coming soon): Acuitis offers eyeglass frames and sunglasses for children.
- Aerie: Fashionable apparel, activewear and swimwear.
- Aland: The South Korean fashion chain Aland opened its first U.S. store in Brooklyn in 2018, according to Inside Retail Asia.
- Aldo: Footwear and accessories for men, women and children.
- Alexi Hay (Coming soon)
- Alquimiamc The Gallery
- Amazon 4-Star (Coming soon): Amazon says that everything in this store is either rated four stars or above, is a top seller or is a new or trending item.
- American Eagle Outfitters: Clothing for men and women
- Angry Birds miniature golf: This will be one of two planned mini-golf courses at American Dream, and will be Angry Birds-themed, according to an NJ.com report. The 18-hole indoor course will be inspired by The Angry Birds Movie 2, and take players on an adventure through Bird Island, Pig Island and Eagle Island “with twists and challenges along the way,” the report said.
- Aritzia: The retailer sells women’s clothing and accessories.
- Asics: Footwear for men, women and children.
- Baggallini: Handbags, backpacks and more.
- Banana Republic: Clothing for men and women.
- Bath & Body Works: The retailer sells fragrance, gifts, and body and bath products.
- Beef Jerky Experience (Coming soon): The retailer has more than 100 varieties and sizes of jerky including exotic meats like kangaroo, alligator, venison and elk.
- Benjamin Optical (Coming soon)
- Best Buy (Coming soon): Electronics, appliances and more.
- Best Pizza (Coming soon)
- Big Snow Ski and Snowboard Park: A 365-day-a-year indoor ski and snowboard park. It stands 16-stories tall and spans more than 180,000 square feet. Big Snow offers year-round skiing, snowboarding and snow tubing, alongside indoor snow play and event space. A collection of ski and snowboard retail stores known as “The Shops@Big Snow” will surround the snow park which will offer equipment, accessories and fashion outerwear. Big Snow offers equipment rentals, lessons, a shopping village and a ski lounge.
- Blue Whale (Coming soon)
- Boneyard Pets (Coming soon)
- Puzzles and more
- Box Lunch: The gift store will provide a meal to a person in need for every $10 spent at the store. The retailer sells pop-culture themed clothing and accessories including science gear, Disney items, merchandise from a number of TV shows and movies and more.
- Brow Art 23 (Coming soon): Eyebrow threading and more
- Build-A-Bear Workshop: Customers can make their own custom teddy bears.
- Candle Time (Coming soon)
- Champ Sports (Coming soon): Clothing for men and women
- Charleys Philly Steaks (Coming soon): Fast food chain.
- Charlotte Russe (Coming soon): Apparel retailer.
- Chickies: Chickies offers a range of food from a chicken sandwich/wrap to wings, chicken tenders, both fried or grilled, burgers and hot dogs, fried chicken buckets and salad.
- Cinnabon: Cinnabon rolls and a variety of other baked goods and specialty beverages.
- Columbia Sportswear (Coming soon): The retailer sells jackets, vests, tops and bottoms as well as accessories, footwear and gifts.
- Coterie (Coming soon): The store sells diapers and other items.
- Designer’s Market (Coming soon)
- Dream Riders
- DreamWorks Water Park: American Dream says this is the the second largest indoor water park in the world and features 35 water slides and 13 attractions, including two surf riders from American Wave Machines, surf lessons, a kids play structure, a river, a swim-up bar and more. It also says it has the world’s largest indoor wave pool at 1.5 acres, the longest hydro-magnetic coaster and the tallest indoor body slide at 142 feet with a 50 foot free-fall. The park features 31 luxury cabanas that overlook the park with views of Manhattan.
- DSW (Coming soon): Footwear for men, women and children as well as accessories.
- Dunkin’: Doughnuts, coffee and more
- Eddie Bauer: Apparel, shoes and accessories for men and women as well as apparel for children.
- Evereve (Coming soon): Fashion and styling company.
- Express: Apparel, shoes and accessories for men and women.
- Fabletics: An active-lifestyle brand.
- Five Guys (Coming soon): Fast casual restaurant
- Foot Locker House of Hoops (Coming soon): Footwear and sports apparel for men, women and children.
- Footaction (Coming soon): Footwear for men, women and children
- Grisini Coffee: Four locations, one is open at Court A, Level 1; the Grisini Hospitality Group which incorporates Grisini Coffee shop, Food Hall and Market concepts is opening its first stores, two coffee shops and a European-style food hall at American Dream. In addition to the food hall, Grisini will also feature a coffee shop, and a marketplace providing retail products and packaged, prepared food for meals on-the-go.
- H&M: Fashion retailer for women, men, teenagers and children.
- Hagen-Dazs Ice Cream: Two locations– one location is open and location is coming soon; ice cream
- Hackensack Meridian Urgent Care (Coming soon): Urgent care
- Hollister Co.: Apparel retailer for teenagers
- Hot Topic: Music and pop culture apparel and accessories.
- Ichi Japan
- IT’Sugar: It’Sugar opened a candy department store at the property that spans 22,000 square feet over three levels. Upon entering the store, guests are greeted by a 60-foot replica of the Statue of Liberty made entirely from candy. The location features more than 10,000 choices of candy specializing in innovative sweets, fun novelty gifts, and giant candy.
- Johnston & Murphy (Coming soon): Apparel, footwear and accessories.
- Journeys: A teen retail retailer that sells footwear, apparel, backpacks, hats and accessories.
- Kelly’s Cajun Grill (Coming soon): Kelly’s Cajun Grill says it is the “Home of the Original Bourbon Chicken”.
- Kemper (Coming soon)
- Laderach (Coming soon)
- Latin Grill (Coming soon)
- Legoland Discovery Center (Opening in the spring): Lego says this location will be like walking into a giant box of Legos. It is designed specifically for families with children ages three to 10 to play together, offering a fun, interactive and educational two to three-hour indoor experience. There will be a range of play areas, including a 4D cinema, a brick pool, master classes from a model builder, rides, party rooms and a Miniland exhibit designed to reflect the iconic buildings and skyline of the area.
- Levi’s: Jeans for men, women and children.
- Leviim Jewish Art Gallery: Judaica artwork and custom framing services.
- Lindbergh (Coming soon)
- LMNTS
- Lovepop: Pop-up cards.
- Lululemom (Coming soon)
- Lush: Cosmetics retailer
- MAC Cosmetics: MAC sells a wide range of cosmetic products.
- Mango (Coming soon): Clothing and accessories.
- Morphe: Beauty retailer
- Mulberry & Grand: Mulberry & Grand is a lifestyle brand.
- Nickelodeon Universe Theme Park: The park features more than 20 rides, rollercoasters and attractions. American Dream says it boasts three world-record breaking coasters – the world’s steepest roller coaster, tallest and longest spinning coaster, and tallest indoor spinning drop tower, as well as a nine-story ropes course. Guests can expect to encounter their favorite Nickelodeon characters in the park.
- Oakley: Glasses, apparel and accessories.
- Old Navy: Clothing and accessories retailer
- Out of this World Blacklight Mini Golf: Miniature golf
- PacSun: Apparel, footwear and accessories
- Panda Bubble Tea (Coming soon)
- Pandora: Jewelry retailer
- Parfuma Europa (one location is open and another one is coming soon).: Perfume retailer
- Patches and Pins: Patches, pins and socks
- Perfumes4U
- Piercing Pagoda: Piercings and jewelry
- Pink (Coming soon): Lingerie retailer
- Popeyes Louisiana Chicken (Coming soon): Chicken and more
- Pora (coming soon): Pora is a quick dine in/carry out Japanese Ramen restaurant.
- Primark: Primark sells fashion, beauty and homeware products.
- Raohe by James Paul
- Real Fruit Bubble Tea (Coming soon): Real Fruit Bubble Tea specializes in handcrafted drinks and fresh teas.
- Red Mango (Coming soon): Red Mango serves frozen yogurt, all-natural juices, fresh fruit smoothies and flatbreads.
- Rever: Fashion menswear and shoes
- Rhone (Coming soon)
- Samsonite: Luggage, business cases, backpacks and travel accessories.
- Scoots and Sounds (Coming soon)
- Sea Life Aquarium (Opening in the spring): American Dream will have the first and only Sea Life aquarium in the New Jersey/New York area. Sea Life will highlight everything from shrimp and starfish to seahorses, sharks and rays. It will feature a tropical ocean tank with a walk-through underwater tunnel. The aquarium will have discussions, feeding demonstrations and other programs.
- Scotch and Soda: Apparel for men and women.
- Sephora: Sephora sells fragrances, beauty products and cosmetics.
- SJP by Sarah Jessica Parker: Footwear, books, apparel, fragrance, handbags and accessories.
- Skechers: Shoes, boots and clothing
- Spencer’s (Coming soon)
- Sprayground: Bags, luggage and apparel.
- Sunglass Hut: Sunglasses for men, women and children.
- Sunice: Ski and golf apparel.
- Swarovski: Jewelry, watches and accessories.
- T-Mobile (Coming soon): Phones, devices and accessories.
- Taco Bell Cantina
- Tal New York: Women’s headwear and accessories.
- The Children’s Place (Coming soon): Children’s clothing
- The Rink: The Ice Rink is American Dream’s NHL regulation-size skating and hockey facility, and has open skating, figure skating, club and professional sport events and more.
- Torrid: The store offers plus-size clothing and accessories for women.
- Tracy Lee Stum’s 3D Museum (Coming soon)
- Tumi (Coming soon): Luggage, backpacks and bags.
- Ugg: Boots, slippers and shoes
- Ulta Beauty (Coming soon): Beauty products
- Uniqlo (Coming soon): Uniqlo sells women’s, men’s and kids’ clothing and accessories.
- Unique Flowers: Unique Flowers is a selective style floral boutique.
- Urban Planet: Apparel retailer for men, women and children.
- Vamps (Coming soon)
- Van Leeuwen Ice Cream: Ice cream
- Vans: Skateboarding shoes retailer
- Victoria’s Secret: Victoria Secret sells lingerie, beauty products and accessories.
- Walgreens: Pharmacy
- Wendy’s: Fast food restaurant
- Wetzel’s Pretzels (Coming soon): Two locations; pretzels
- Worker B: Skincare products
- Yoyoso (Coming soon): Health and beauty products, bags and accessories.
- Zara: Zara sells apparel for men, women and children as well as shoes and accessories.
- Zumiez (Coming soon): Zumiez is a retailer of apparel, footwear and accessories.
— Daniel Urie/PennLive/Tribune News Service