We’re back on the beat.
This is what happened in beauty this week that I think you should know about.
Becca Cosmetics, known for its famous highlighters, will close in September. In a statement released Wednesday on its Instagram grid, Becca cited COVID-19 and its effects as to why the brand must shut down.
“The global pandemic has had an impact on everyone around the world on many levels. It has also had a tremendous impact on so many businesses,” the brand wrote on Instagram. “At Becca, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the Becca brand at the end of September 2021.”
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Still, the brand, which gained attention in the early days of beauty gurus thanks to YouTuber Jaclyn Hill singing its praises, left customers with some uplifting parting words.
“We believe in you, and we believe that the beauty inside you is the light you share with the world. We are confident that the spirit of Becca will continue to live on through all of you,” read the statement.
This is a definite bummer as I’ve never met a Becca product I didn’t like from its Ultimate Love Lipstick and signature Champagne Pop Shimmering Skin Perfector to the miracle that is the Under Eye Brightening Corrector. Stock up on your favorites and honor this brand gone too soon.
Estée goes abnormal
On Tuesday, Estée Lauder announced its plans to buy a majority stake in Deciem, the parent company of cult skin care brand The Ordinary, for $2.2 billion. Estée Lauder already owns a 29% stake in the company after a 2017 deal, but this will result in the beauty conglomerate owning a 76% stake.
Deciem’s sales nearly doubled in 2020 — to about $460 million — with the bulk of its sales from The Ordinary, which is known for its affordable skin care products (most under $10) and no-nonsense packaging and formulas. The Ordinary also gained traction in the last few years thanks to its popularity on Tik Tok. Its AHA 30% + BHA 2% Peeling Solution is a serious at-home chemical peel for under $8, but it’s blood-red color makes for eye-catching skin care videos.
Deciem was the little indie brand that could with a good (The Ordinary), better (Hylamide) and best (NIOD) hierarchy of skin care brands within it. (It’s also since added more including the Chemistry Brand, Hif and Loopha.) It’s been in the news a lot throughout the past few years for shaking up the industry and exploding across social media as the “abnormal” beauty company. It’s also garnered attention thanks to its controversial co-founder, the late Brandon Truaxe, and his tumultuous, tragic story that eventually led to his death in 2019. Keep an eye on Deciem and where it goes from here.
L’Oréal Paris names first Indian model global ambassador
Nidhi Sunil, a former environmental attorney who also has spoken out about colorism and gendercide within Indian culture, is L’Oréal Paris’ first Indian model global ambassador.
Sunil is an advisory board member and spokesperson for the Invisible Girl Project, an organization that aims to end gendercide and infanticide that disproportionately affects young girls in India. She has also spoken out a number of times against colorism, according to WWD.com.
Delphine Viguier-Hovasse, global brand president of L’Oréal Paris, called Sunil “a perfect spokesperson” for the company’s message that “every girl is born worth it,” in a statement.
“From lawyer to model, actress to activist, Nidhi uses her energy to speak out against colorism and gendercide and to campaign for girls to be as valued as much as boys,” Viguier-Hovasse said.
A former lawyer to a model, actress and, most importantly, activist taking on a role that gives her a platform to influence millions of young people? We love to see it.
Here are the top 10 skin concerns right now
Revieve, an artificial intelligence company that offers skin care diagnostics for consumers of over 100 brands, reported more people than ever are using the service. The company reported a number of skin concerns that showed the most growth in January, including redness, hyperpigmentation and dullness. However, concerns around aging, such as wrinkles, fine lines and undereye bags, showed the highest overall volume.
According to its data, Revieve found the top 10 skin concerns right now are:
- Wrinkles and Fine Lines
- Visible Pores
- Dull/Tired Skin
- Dark Spots
- Dark Circles
- Sagging Skin
Jada Pinkett Smith and family launch a personal care brand
The “Red Table Talk” host and family (Will, Jaden and Willow) are taking it to the sink. Hey Humans is a brand created by The Smiths and Maesa, will debut at Target, online and in stores, this month.
Hey Humans, whose name is meant to evoke a call to action, will launch with four personal care products: a deodorant, body wash, body lotion and toothpaste that each retail for less than $6 and come in scents including apple match and coconut mint. They also will come in aluminum and paper packaging, making the brand “99% plastic-free,” Maesa said in a statement.
Speaking of launches …
Hipdot unveiled a collaboration with Peeps including an eyeshadow palette and a four-piece makeup sponge set shaped like the iconic chicks, available March 2 on hipdot.com.
Jaclyn Hill announced she will launch a collection of Jaclyn Cosmetics blush and bronzer duos in seven shade combinations. They will be available on Tuesday, March 2, on jaclyncosmetics.com and Sunday, March 7, at Ulta and ulta.com.
OleHenriksen will release an eye cream in its bakuchiol (a plant-based retinol alternative) range, Wrinkle Blur Bakuchiol Eye Gel Creme, coming soon.
And finally …
Momager of the century, Kris Jenner filed a trademark application to lock down “Kris Jenner Beauty,” “Kris Jenner Skin” and “Kris Jenner Skincare” across products for hair, skin, nails and eyes as well as cosmetics, fragrances and more.
WATCH. THIS. SPACE.
Gia Mazur is an award-winning staff writer and beauty obsessive who joined The Times-Tribune’s Lifestyles department in 2015. She’s a product enthusiast who can’t live without an eyelash curler. A proud Virgo, Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk is her go-to. Contact: firstname.lastname@example.org; 570-348-9127; @gmazurTT