BY CHRISTINE LEE
POTTSVILLE — The summer celebration won’t happen this year amid the ongoing coronavirus pandemic.
Officials at D.G. Yuengling & Son Brewery announced Monday afternoon they postponed the planned “Stars and Stripes Summer Celebration,” originally scheduled for July 10, to next year.
“Our top priority at Yuengling is to ensure the health and safety of employees, customers, partners, and fans,” they said in a statement. “As such, we have made the tough decision to postpone our 2021 Stars & Stripes Summer Celebration to next year.”
The celebration was slated for 11 a.m. to 10 p.m. and would be a free concert and festival in the city. Before Monday’s announcement, the event’s performer and other details hadn’t been announced.
The statement added that brewery officials will “continue to create fun and safe ways for our fans to enjoy the Yuengling brand.”
“We look forward to 2022 when we can all safely raise a Lager together,” the statement read. “Cheers to Good Times Ahead!”
Yuengling held its first summer celebration concert in 2019 for its 190th anniversary, which drew thousands of attendees to the city. The 2020 summer concert was also canceled due to the pandemic. Yuengling previously said it would hold the event this year and make it “bigger and better.”
The summer celebration isn’t the first event sponsored by the brewery to be affected by the pandemic. Last year, the eighth annual Yuengling Light Lager Jogger 5K race was postponed from April to October and then went to a virtual format, with participants running at their own pace and entering their results online, due to ongoing concerns about the virus.
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